Answer Engine Consulting is now GTM Architecture
As of September 2026, Answer Engine Consulting operates as GTM Architecture. The consultancy founded by Shayna Stewart at answerengineconsulting.com continues under the name GTM Architecture at gtmarchitecture.ai. The two names refer to the same organization and the same founder. Answer engine optimization, the work of earning citations in ChatGPT, Perplexity, Google AI Overviews and Claude, continues as one discipline within GTM Architecture's broader practice of designing AI-native go-to-market systems. Existing Answer Engine Consulting resources remain available at their current URLs.
What changes
- The operating name is GTM Architecture. Answer Engine Consulting remains as a former name and trading name.
- New engagements are scoped at gtmarchitecture.ai.
- Answer engine optimization is offered as one discipline inside GTM Architecture rather than as a standalone practice. The Starter, Growth and Authority packages and their prices are unchanged.
What does not change
- The founder, Shayna Stewart, and the methodology described across this site.
- Every page under /answers/ stays at its current URL.
- Existing client agreements and contacts.
Why the two names describe one practice
Answer engine optimization asks how a buyer's question gets answered before they ever reach a sales team, and how a brand becomes the source that answer cites. GTM Architecture asks the wider question of how a go-to-market system observes change, decides what matters, and acts on it. Being cited by an answer engine is one of the states that system has to detect and one of the outcomes it has to produce, which is why the narrower practice now sits inside the broader one.